Is "Start At Zero" trademarked?
“Start At Zero” appears in the USPTO's public trademark data as application 99823087. Here's what the record shows, as filed on 2026-05-14 — and how to watch for new filings that could affect a brand like this one.
- Mark
- Start At Zero
- Serial number
- 99823087
- Filing date
- 2026-05-14
- Applicant
- The Coca-Cola Company
- Live status
- Official USPTO record →
Status codes change over time; the official USPTO record above always shows the current, authoritative status. MarkAlarm is not affiliated with the USPTO, and this is information, not legal advice.
Similar recent filings
Names close to “Start At Zero” filed in the last 90 days:
Why this matters for brand owners
A new application like this one starts a clock. If it clears examination it's published for a 30-day opposition window — the cheap moment for anyone with a conflicting brand to object, before registration issues. The catch: you only get that window if you see the filing. Most owners don't, until a cease-and-desist arrives months later.
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