How Brands Are Built — USPTO application 50001852

“How Brands Are Built” appears in the USPTO's public trademark data as application 50001852, filed 2026-07-20. Here's what the public record shows — and how to watch for new filings that could affect a brand like this one.

Mark
How Brands Are Built
Serial number
50001852
Filing date
2026-07-20
Applicant
Heirloom Agency LLC
USPTO record
Current status on TSDR →
Class 41 — Education & entertainment

Status codes change over time; the official USPTO record above always shows the current, authoritative status. MarkAlarm is not affiliated with the USPTO, and this is information, not legal advice.

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Why this matters for brand owners

A new application like this one starts a clock. If it clears examination it's published for a 30-day opposition window — a time-limited point at which anyone with a conflicting brand may have formal options, before registration issues. The catch: you only get that window if you see the filing. Most owners don't, until a cease-and-desist arrives months later.

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