Trademark monitoring for Etsy sellers
Your shop name isn't automatically protected. If someone registers it federally, you could be forced to rebrand — or get hijacked on Amazon. Watch the register from $49/year.
Free check: has anyone filed something like your name?
Scans the USPTO applications currently indexed. No signup.
Why Etsy sellers get blindsided
An Etsy shop name gives you some common-law rights, but they're narrow. If another seller registers a federal trademark on a name like yours — in your product's class — they get nationwide rights, eligibility for Amazon Brand Registry, and a strong hand in any takedown dispute. Sellers usually find out the hard way: a cease-and-desist, a forced rename, or a copycat who now out-ranks them everywhere.
The window to do something cheaply is small. Once an application clears examination it's published for a 30-day opposition period — and that clock opens on the USPTO's schedule, not yours. If you're not watching the register, you miss it.
MarkAlarm scans every new US application daily and emails you when one looks similar to your shop name, with a link to the official record while the window's still open. The free check above scans the USPTO applications currently indexed.
Daily monitoring, next-business-day alerts, weekly all-clear. Cancel anytime.
Start watching →Common questions
Does an Etsy shop name protect my brand?
Only partially. Using a name creates common-law rights in your actual market, but federal registration usually gives the stronger position, though US rights also depend on actual use. Watching new filings is how you keep your options open.
Is this legal advice?
No — MarkAlarm surfaces public USPTO filings and similarity scores with links to the official record. Whether to act on a filing is a legal decision; if one worries you, a trademark attorney is the right next step, and you'll arrive with the filing already in hand.
Do I need a registered trademark to use it?
No. Many people watch a name they use but haven't registered — so they learn immediately if someone else moves to register it.
How do I cancel?
Email support any time and we'll cancel it, or use the billing link in your Stripe receipt. It takes effect at the end of the period you've paid for. Card payments are processed by Stripe; we never see your card.